Purple Carrot Juice Concentrate is produced by juicing purple-fleshed carrots (rich in anthocyanins), clarifying and vacuum-concentrating. It is one of the most popular clean-label natural colourants.
It provides red-to-purple shades from anthocyanin pigments. PH-stable in acidic systems, allergen-free and widely accepted as 'colouring foodstuff' in EU regulations.