Mission, Vision & Values



The world and the market is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today.


Our Mission

To share the sweet life with the world



Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a good place to work where people are inspired to be the best they can be.
  • Productivity: Be a highly effective, safe and health Aspartame production line.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Profit: Maximize long-term return to business partner with mutual benefits
  • Environment: Be environment friendly.


Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our Aspartame sold to every country of the world a reality.


Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

  • Integrity: We cooperate in an open and transparent way with all our business partners,based on sincerity and mutual respect.
  • Responsibility:We guarantee the quality of our products through strict quality control and professional production.


Focus on the Market

  • Focus on needs of our consumers
  • Get out into the market and listen, observe and learn
  • Possess a world view
  • Focus on execution in the marketplace every day
  • Be insatiably curious


Be the Brand

  • To be the Aspartame brand in world market